The BLÜ Group – Advertising and Marketing is a forward-thinking, full-service, Wisconsin-based advertising agency. Our team is focused on doing whatever it takes to strengthen your brand and grow your business. From small, local businesses to large, national corporations, The BLÜ Group has the experience necessary to help increase your bottom line.
Our team of advertising, marketing, and branding professionals are experienced in a variety of areas. These include: Market Research, Brand Platforms, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Corporate Identity, Direct Marketing, Catalog Design, Website Design and Development, Media Planning and Buying, Search Engine Optimization (SEO), E-mail Marketing, and Social Media.
Contact us today about your unique situation and let’s begin a discussion on how we can help you achieve your goals.
Looking for a New Career?
Tony Roberts, President / Chief Brand Builder
Tony is a strategy-driven, brand-focused 20 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker and also worked on the client side for General Mills.
Since The BLÜ Group's inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands (and strong bottom lines) while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees. Some of the clients he has lead over the years include Crescent Jewelers, Welshire Capital, WinCraft, Features Sports Bar & Grill, and River Steel.
E-mail Tony at firstname.lastname@example.org. Follow him on Twitter @TonyRobertsIV and connect with him on LinkedIn.
Tim Burkhalter, Vice President/Brand Designer
Tim oversees all aspects of the creative process for our client's work. He has over 18 years experience in print and online design and uses the professional skills gained through this experience to deliver superior creative for each project.
Tim has worked for large, national accounts including State Farm, Betty Crocker, and Anheuser Busch as well as numerous local companies such as ABEE Inc., U-Bake, Welshire Capital, String Swing, and Simmons Innovations. Tim has a BA in Commercial Art from Grand View University in Des Moines, IA and continually educates himself in design trends and design techniques.
For fun Tim enjoys time with his family and activities in the great outdoors. He has recently been backpacking in Yellowstone and closer to home in Porcupine Mountains Wilderness State Park in the Upper Peninsula. But it's not the blue sky of the big outdoors that inspires him. His favorite shade of blue? "All four of my kids have the most beautiful blue eyes." E-mail Tim at email@example.com.
Lucy Neuberger, Creative Artist/Brand Designer
Lucy has a degree in graphic and web design from Alexandria Technical College in Alexandria, MN. In addition to being an experienced designer for traditional media, Lucy has been designing and developing websites since joining BLÜ and continually educates herself with new trends and techniques in the worlds of print and web design.
Before joining BLÜ Lucy worked on large accounts for numerous major sports teams across the nation and around the world, including MLB, NHL, NFL, MLS, Juventus Football, and FCBarcelona to name a few. She also has worked with many local companies such as Sullivan's Supper Club, the Coulee Region Humane Society, Tri-Quest, and Winona Homes.
When Lucy isn't designing she enjoys spending time with friends and family, and traveling with her husband. If you asked her what her two favorite travel destinations are she would tell you "Maui, Hawaii and Germany are tied for first with the Caribbean as a close second." E-mail Lucy at firstname.lastname@example.org.
Cindy Roberts, Director of Market Research/Brand Architect
Cindy is a dynamic marketing research professional with 16 years experience developing and conducting quantitative and qualitative research plans using traditional and current methods. She is recognized for her unique combination of analytical skills and creative energy, and has a proven track record of demonstrable results that translate into customer satisfaction, retention and growth.
Cindy has experience in several industries including healthcare, education, technology, software, consumer products, insurance, and service industries. Clients include Mayo Clinic, Anheuser-Busch, Northland Cranberries, Inc., Country Kitchen, Miken Sports, and State Farm Insurance. E-mail Cindy at email@example.com.
Holly Traffas, Copywriter
With more than twenty years of experience as a writer and editor, Holly has hundreds of newspaper and magazine features to her credit. She produces copy that both informs, entertains, and inspires action. Holly has worked as a standup comic and morning radio show host, writing original material for both. Her popular weekly humor column appeared for six years in the La Crosse Tribune.
A student of popular culture, Holly is an expert at crafting demographic-focused, SEO-rich web and Blog content. She is an experienced script writer with an ear for dialogue and has created compelling spots for both radio and television.
Amanda Maurer, Social Media & SEO Specialist
Amanda has a master’s degree in Internet Marketing from Full Sail University in Winter Park, FL. She started out as an intern at The BLU Group in August 2015, and joined us full-time in January 2016. Amanda has experience in social media, search engine optimization (SEO), blogging, market research, and analytics. She has worked with many of our local clients including: Coulee Bank, Features Sports Bar, and Brilliant Bodywork to name a few.
Whether its focusing in on a project, looking for new things to learn, or improving her skills, Amanda makes an effort to constantly radiate a positive attitude. In her free time, Amanda likes to play guitar and piano, and fill up silence with her singing. She also enjoys finding new recipes to try in the kitchen, and spending time with her friends and family.
Tim Jacobson, Copywriter / Strategist
Tim is an organizational and economic development consultant, writer, conservationist, Wisconsin "Super Lawyer," Emmy Award-winning documentary filmmaker, landscape photographer, best-selling novelist, and entrepreneur who has been an executive in both the nonprofit and for-profit worlds. He has a passion for marketing, strategic planning, fundraising, copywriting, organizational assessments, land conservation, filmmaking, and helping rural areas and small cities thrive economically.
Additionally, he’s a Major in the U.S. Air Force Auxiliary (Civil Air Patrol), where he has served as a Mission Pilot and Squadron Legal Officer. He’s even worked as a blacksmith and as a taxidermist. He earned a black belt in karate and a pilot certificate in land and seaplanes.
Looking for a New Career?
Looking for a New Career? Join the Team Today!
Experienced Account Executive – We are looking to hire an amazing Account Executive to help grow our clients’ business and ours. Think you have what it takes? Click here.
We are always looking for driven and talented people that will make BLÜ a better agency. So send your information to firstname.lastname@example.org and we’ll take a look at it.