Tony Roberts and his firm The BLÜ Group, have been an important part of formulating and executing a marketing strategy for several years at Coulee Bank. Tony has brought his expertise to bear in helping us create our “Bank with Confidence” brand to highlight the financial soundness of Coulee Bank during a time of banking turmoil.
Coulee Bank relies on The BLÜ Group staff to interface one-to-one with our management team on a regular basis to better understand our banking business, and how we measure success. Given that data The BLÜ group, under Tony’s leadership, consults to recommend a marketing plan to accomplish those goals.
Tony and The BLÜ Group have been instrumental in redesigning our web presence to convey simplicity, sophistication and friendliness, reflecting the attributes we hope our customers experience in doing business with us. Most particularly, I believe Tony greatest strength is a tuned-in understanding of electronic marketing and social media, coupled with the ability to measure progress in driving customers through those markets.
Coulee Bank has appreciated the partnership that it has enjoyed with The BLÜ Group, and would attribute some of our success to being able to tap into their marketing knowledge.