Caledonia Haulers, Industry Leader in Bulk-Liquid Food Transportation, Launches New Website with a Secure Online Application for Drivers
New website designed and developed by The BLU Group - Advertising and Marketing, strengthens Caledonia Haulers' brand, highlights service offerings, and allows drivers to apply online.
La Crosse, WI - January 20, 2012
Caledonia Haulers, Caledonia, MN, recently launched their new website to help strengthen the companyâ€™s brand nationally, grow their business in the bulk-liquid food industry, and recruit quality over-the-road drivers. The new website, designed and developed by The BLU Group â€“ Advertising & Marketing, includes a secure, custom application that allows prospective drivers to apply online 24/7 for the many opportunities that Caledonia Haulers has available.
â€śCaledonia Haulers has grown from just hauling canned milk to now transporting dozens of food grade products including milk, cream, juice, water, corn syrup, yeast, yogurt, liquid smoke, and moreâ€ť said Tony Roberts, President and Brand Builder at The BLU Group. â€śThey haul to all 48 states and Canada and have trucks in Florida, New Jersey, and California every week. Future growth plans include a second Midwest terminal and the new website and accompanying marketing should help accomplish this goal sooner.â€ť
In addition to the new online application and detailed information on Caledonia Haulersâ€™ capabilities, the website offers used equipment for sale, including high-quality trucks from Peterbilt and Freightliner.
To view the new website and learn more about Caledonia Haulers, visit http://www.CaledoniaHaulers.com.
About The BLU Group â€“ Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a full-service ad agency focused on strengthening their clientsâ€™ brand and growing their clientsâ€™ business. This forward-thinking company specializes in: Market Research, Branding, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.