The BLU Group Blog | Advertising | Marketing | Branding

Syndicate content Subscribe to our RSS Feed.

The 15 Best Super Bowl 2014 Commercials

Rating the Big Game’s top ads is an annual rite. From Bud Light’s star-studded best night ever to Ellen’s Beats Music dance party to Audi’s terrifying Doberhuahua, relive the Super Bowl’s most awesome spots.

Bud Light: Ian Up For Whatever

What do you get when you put together a bachelorette party DJed by Reggie Watts, Minka Kelly the stylist, Don Cheadle leading a llama into an elevator, Arnold Schwarzenegger playing ping-pong, a private One Republic concert, and an unsuspecting average guy who’s up for anything? The best night ever.

Budweiser: Puppy Love

In a twist on last year's unbelievably heartwarming ad, Budweiser's famous Clydesdales show us that dog is more than just man's best friend. It's impossible to not get warm and fuzzy with this saga of animal love.

Audi: Doberhuahua

Step aside, liger. There’s a new hybrid beast in town, and this one might be the most terrifying yet. Let’s just be thankful that Sarah McLachlan doesn’t have to sing for the misunderstood Doberhuahua in real life.

Dannon Oikos Greek Yogurt

5 Biggest Social Media Lessons of 2013

Social media on cell phones - always connectedIt was a big year for social media. Twitter made its successful debut on the stock market while Facebook recovered from its troubled IPO a year earlier. We also saw the launch of Vine, the rise of Snapchat, and the acceptance of social media by the SEC, which said public companies could use these sites to disclose information.

And that was just in the United States.

In China, which has the world's biggest population of Internet users, ecommerce giant Alibaba spent $586 million for a stake in Weibo, the country's top microblogging service and a rival to Tencent's popular WeChat instant messaging app. Meanwhile, in the Ukraine, mobile phone operators were expecting a boom in data traffic as protests against the country's president were organized over social networking sites, similar to the Arab Spring of 2011.

Where Did Coca Cola Go? The Answer Will Amaze You.

Where did Coca Cola go?Coca Cola has announced that they will not be spending any money on advertising. Instead, the global company will be spending that money on relief efforts in the Philippines after Typhoon Haiyan.

"Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas," Coca-Cola's statement on Tuesday read.

Coca Cola has already donated $2.5 million in cash, nearly $600,000 in bottled water, and $1 million through the American National Red Cross.

"We have a long-standing commitment to extend aid to our affected associates and their families, as well as for our communities locally," said Juan Ramon Felix, Asia Division Director, Coca-Cola FEMSA, "and with our unique capacity to lend a helping hand to these communities, we will ensure that we will continue to provide support through this difficult time."

What other companies have put a great deal of effort and money to give aid to victims of a tragic event? Share your favorite stories below. 

Source: Sunny Skys

Increase Productivity & Creativity by Changing Up Your Work Space

Woman working at her desk.The seasons are changing here in Wisconsin; the leaves are falling and so is the temperature. However, I have decided not to get too gloomy about the coming snow, and instead take a tip from nature. Change is good; it helps keep things fresh and new. With that in mind, I have been trying out some different ideas at the office like changing how I work at my desk.

In an article I read earlier this week about productivity and creativity, they talked about varying your desk setup. Taking that to heart, I tried standing at my desk instead of sitting. Though it was tiring to stand and work, it did make me think differently. I also sat on a yoga ball instead of my office chair and that makes a difference as well. So with those two variations in mind, I decided to make a list of options to change my desk setup/arrangement to boost my creativity and productivity.

Explaining How Hosting, Domain Names, and Websites Work Together

House frameRecently, I was explaining websites to my dad. He had no clue what I was talking about when I brought up hosting and domain names, and why you need them both for your website to work. So, instead of using "tech speak" and throwing out words like server, FTP, and IP Address, I used an analogy that he, as a contractor, would understand. I compared websites, domain names, and hosting to a house.

Compare them to a house? How in the world do those three things share similarities to a house? It’s simple really; when you build a house, you first need to buy the land it’s going to be built on. That land is like your hosting account. Your hosting account (land) is where your website (house) will be built.

After you have your land, you build your house. Your house is like your website; it has many rooms that have different purposes. The many rooms in your house are the different pages in your website. For example, your front door/foyer would be your home page.

Where's the REAL value in Social Media?

Protesting Social MediaEvery business owner wants to know where the real value is in social media. By now, most people know that its importance is growing as the trends lean more towards inbound marketing and online communications, but finding the value is still a gray area. Though there are many aspects of social media that hold value for business owners, I broke it down to four main categories:

The Power of Mornings: An Experiment on Productivity - Part 2

Completed To-Do List

Personally, I’ve never been a morning person. In my college days, anything that started before 9:00am would have to come standard with a latte and a Red Bull. When I started my professional career and an 8:00am start to the workday became the norm, I adapted. But even so, I’ve never been known to start the day by bouncing out of bed (at least not without the latte!).  

But two weeks ago I committed to an experiment (to read part one of my blog The Power of Mornings: An experiment on Productivity, click here). For one week I would begin my work day at 7:00am, approximately one hour before my office opens. I set out to test whether the articles I had read profiling people that began their work day earlier, really did have the satisfaction of a more productive day.

As an Account Executive at The BLU Group - Advertising & Marketing I’m always looking for ways to increase my productivity and work more efficiently, so I was excited to see if this simple change to my schedule would make a difference. After one week of being the first one at the office bright and early, here’s what I discovered:

Three Different Examples of Business Card Material

I'm excited to be posting my first ever BLU Video Blog. I hope you enjoy it, it was a nerve wracking experience, but I'm sure it will get easier.

In this video I will be showing you some business card examples, but not just any old business cards. These cards are printed on three different kinds of material. One of those materials is paper, but what could the other two be? You'll have to watch to find out. Hope you enjoy it!

The Right Way to Handle Client E-Mails/Phone Calls

Child waiting for the phone to ring - she said she'd call...I recently began searching for potential venues for my upcoming wedding, and found two possibilities that I really loved. I e-mailed both locations, and received an e-mail back from Venue #1 the very next day. Venue #2, on the other hand, took 2 weeks to e-mail me back. Giving them the benefit of the doubt, I shrugged it off and replied to their e-mail with additional questions. A week and a half has gone by with no response. Now I’m irritated.

As a potential customer, it frustrates me to not get a response, but as a business professional, it appalls me. If you can’t do something as simple as replying to an e-mail, especially to a customer who could potentially spend thousands of dollars at your place of business, how can you expect to succeed?

At The BLU Group – Advertising & Marketing, our philosophy is that our clients are our number one priority. We don’t let an e-mail or phone call go unanswered for more than 2 hours. How do we do that you ask? Here are 5 steps you can take to handle your client’s calls/e-mails in a timely fashion:

The Power of Mornings: An experiment on Productivity - Part 1

Time to get upMost of us are familiar with the usual morning rush; rush to get ready, rush to get your kids off to school, rush to beat traffic. If we’re lucky we get a cup of coffee down before we’ve started taking calls and responding to e-mails. But what if mornings didn’t have to feel like this?

A few months ago I started seeing articles popping up everywhere about the benefits of waking up earlier. Whether the people profiled in the articles used the extra hours in the morning to work out, catch up on national or industry news, or hit the office early, they all seemed to have one thing in common; they had incredibly productive days.

As an Account Executive at The BLU Group – Advertising & Marketing I’m always looking for ways to increase my productivity and work more efficiently, so I admit my curiosity was peaked. But let’s not get carried away. These people were waking up at 4:30 - 5:00am. Could it be worth it?

Advertising is all about testing to see what works, so I’ve decided to conduct a little experiment.  For one week I will begin my work day at 7:00am, approximately one hour before my office opens, to find out if this simple change really does make a difference.