Since Google+ launched a few years ago, the general consensus was that Google+ was not to be taken seriously when compared to the heavyweights of social marketing like Facebook, LinkedIn, Twitter, and Instagram. Basically, Google+ was treated, and is still treated, as a ghost town in the eyes of many big and small businesses.
Over time though it has become clearer why businesses, no matter how big or small, should start taking Google+ seriously. There are now over a billion Google accounts that are enabled for Google+ and of these accounts more that 360 million are active Google+ users. The +1 button is now clicked on average 5 billion times each day.
When compared to Facebook which has 1.2 billion monthly active users these stats are not that impressive, but Google+ is still the new guy in town and these numbers are far from ghost town figures. What is important for business owners to realize is that these numbers are growing 30% annually and that means as the momentum builds for this social network, the time to start building a solid foundation on Google+ is now.
If you drag your feet too long, you may find that your competitors have already laid a solid foundation of their own and have built a strong social presence that will be very difficult for your business to overcome. Right now you have a golden opportunity to create a solid social presence for your business on this growing social network that all signs show is going to be the social network powerhouse of the future.