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5 Tips for Designing Logos on a Small Budget

5 Tips for Designing Logos on a Small Budget

Logos are the embodiment of everything a brand stands for. They convey the look, feel, and tone of the overall brand through colors, fonts, and imagery. Everything the brand is, is condensed and simplified into one icon – a shining beacon for the brand’s audience. As a designer, that can be difficult to do –(…)

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5 Tips for Graphic Design Interns

5 Tips for Graphic Design Interns

A great idea for all design students is a summer or even a school semester internship. You’ll gain real world experience, create great industry connections, and get to put your schooling to good use. Here are a few tips to get you started and to keep in mind during your internship: Have goals. What exactly(…)

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4 Reasons Why Inbound Marketing Rules The Day

4 Reasons Why Inbound Marketing Rules The Day

This past Monday, I was invited to speak to a group of 10 sales reps from a national outdoor advertising company. The reason for my visit was to help them understand why digital (inbound) advertising is taking such an ever-increasing bite out of their current clients’ budgets. The room consisted of a lot of middle-aged(…)

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Top 4 Takeaways from WordCamp Minneapolis 2015

Top 4 Takeaways from WordCamp Minneapolis 2015

Keeping up with everything happening with the web can be a daunting task sometimes; everything is changing daily, even hourly. To help me stay up-to-date and get inspired, I went to WordCamp Minneapolis 2015. For those that don’t know what WordCamp is, it’s an informal community-organized conference that focuses on everything WordPress. These camps are(…)

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3 Words To Remember To Grow Your Business

3 Words To Remember To Grow Your Business

My wife and I live in a small Midwestern town and have for the past 20 years. During this time I have gotten to know a little bit about the “natives”. They are good people. Many of whom grew up in the same town or at the least, the same area. They love attending Friday(…)

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5 Lessons to Help You Achieve Personal and Professional Success

As The BLÜ Group – Advertising and Marketing enters its 12th year in business I wanted to look back and contemplate everything I have learned as a manager, boss, board member, professional ad executive, mentor, human resources director, and all the other titles I hold being a small business owner. As I did that I(…)

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Mobilegeddon is Here! Is Your Website Ready?

Mobilegeddon is Here! Is Your Website Ready?

After a whirlwind week last week of building multiple mobile sites for our clients at The BLU Group – Advertising and Marketing, Mobilegeddon is finally here. Today is the day that Google started rolling out their mobile-friendly update. If you haven’t heard, this update will have a major impact on search rankings of your website(…)

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See Which Devices Your Target Audience Is Using (Millennial, Gen X, and Boomers) – Infographic

See Which Devices Your Target Audience Is Using (Millennial, Gen X, and Boomers) – Infographic

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using. Millward Brown Digital surveyed more than 1,000 consumers in three generations (millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964)(…)

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Mobilegeddon Coming April 21st!

Mobilegeddon Coming April 21st!

Google will be changing their algorithms on April 21 and websites that are not mobile-friendly (phones and tablets) will be negatively impacted in search results. What will this mean for you and your business? Scope of the Update If you’re aware that Google already considers mobile usability as part of its ranking calculations, you might wonder(…)

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