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Mobilegeddon is Here! Is Your Website Ready?

Mobilegeddon is Here! Is Your Website Ready?

After a whirlwind week last week of building multiple mobile sites for our clients at The BLU Group – Advertising and Marketing, Mobilegeddon is finally here. Today is the day that Google started rolling out their mobile-friendly update. If you haven’t heard, this update will have a major impact on search rankings of your website(…)

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See Which Devices Your Target Audience Is Using (Millennial, Gen X, and Boomers) – Infographic

See Which Devices Your Target Audience Is Using (Millennial, Gen X, and Boomers) – Infographic

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using. Millward Brown Digital surveyed more than 1,000 consumers in three generations (millennials, born after 1980; Generation X, born 1965-1980; and boomers, born from 1946-1964)(…)

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Mobilegeddon Coming April 21st!

Mobilegeddon Coming April 21st!

Google will be changing their algorithms on April 21 and websites that are not mobile-friendly (phones and tablets) will be negatively impacted in search results. What will this mean for you and your business? Scope of the Update If you’re aware that Google already considers mobile usability as part of its ranking calculations, you might wonder(…)

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6 Tips to Avoid Getting Complacent at Work

6 Tips to Avoid Getting Complacent at Work

Whether you work in an advertising agency like I do or in another field that is constantly changing, it is imperative that you take the steps necessary to avoid getting complacent on the job. Complacency leads to mediocrity and professional boredom – two traits that will get you replaced – either by your client or(…)

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Content Marketing in 2015: Trends Are A-Changing

This article is originally from Just Creative. We loved it so much we wanted to share. This article has been contributed by Haley Osborne. Focusing content on current trends and newsworthy stories keeps you at the forefront of what’s hot as well as at the front of your customer’s requirements. Of course, the trick is(…)

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Responsive Logos – Change is in the Air

Responsive Logos – Change is in the Air

What if logos were responsive like websites? What if they changed based on what size they were, or what context they were used in? Crazy talk right? Not really, there’s been talk in the design community for a while about responsive logos. What is a responsive logo? They’re logos, like websites, that change (not just(…)

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Who will Manage your Facebook Account after you Die? You get to Choose.

Who will Manage your Facebook Account after you Die? You get to Choose.

Facebook is giving users control over what happens to their accounts when they die. The social network rolled out a new feature Thursday that allows users to designate a specific friend who will be able to access their account after they die. The feature, called legacy contact, appears in Facebook’s security settings menu. There, you can(…)

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Goodbye Free Advertising – Facebook Reachageddon Is Coming

Goodbye Free Advertising – Facebook Reachageddon Is Coming

A few weeks ago, Facebook announced that as of January, organic reach for businesses trying to promote themselves on the platform will approach zero. In other words, Facebook has made it clear that in order to reach your customers, fans, and anyone else who has “liked” your business on its platform, you’ll have to pay(…)

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