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When it Comes to Your Website, Spend Your Money Wisely

As a web developer, I believe that all businesses should have a professionally designed, fully functional website that allows them to add and change their content and images easily. It’s also important to have great Search Engine Optimization (SEO) so they can be found by their prospects and customers. As a programmer, a custom content(…)

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Does Your Business Website Need A Moderator?

Having a comments board on your website can be an effective way to drive traffic to your site. A board gives everyone with an opinion (read: everyone) an opportunity to share their two cents, often on whatever comes to mind. It creates a community. What makes comment boards so good at garnering hits is that people(…)

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7 Brand Style Guide Essentials

I just finished a catalog project here at BLU. As with all design we do, it was branded in a style consistent the client’s brand message and image. It used appropriate fonts, colors, tone of copy, design elements, etc. – all based on their style. But how does a business get to the point of(…)

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Caledonia Haulers, Industry Leader in Bulk-Liquid Food Transportation, Launches New Website with a Secure Online Application for Drivers

New website designed and developed by The BLU Group – Advertising and Marketing, strengthens Caledonia Haulers’ brand, highlights service offerings, and allows drivers to apply online. Caledonia Haulers, Caledonia, MN, recently launched their new website to help strengthen the company’s brand nationally, grow their business in the bulk-liquid food industry, and recruit quality over-the-road drivers.(…)

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How to Pick the Right Name for Your Business

Abstract or dead simple? Clever irony? Cute and playful? There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Yet, the stakes couldn’t be higher. A business begins with a name — the cornerstone of company(…)

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8 Technologies Marketers Can’t Live Without

In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in any size business to automate and organize your sales and marketing process. These recommendations cover every(…)

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5 Great Browser Tools for Website Designers

Mozilla Firefox is one of the most popular and widely used web browsers today. As a web designer, there are a lot of different browser tools at your disposal as well as computer programs. Personally, I use Firefox as my primary browser and Safari as my secondary browser. Both of these browsers have add-ons that(…)

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Build Your Social Media Schedule For 2012

It’s 2012 and I can’t resist jumping on the “Things To Do In 2012″ bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they(…)

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Pinterest for Brands: 5 Hot Tips

We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million(…)

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4 Tips to Keep Your Website Ahead of the Curve in 2012

Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and(…)

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