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The BLU Group – Advertising and Marketing Designs and Develops New Website for the Northern Elite Football League to Engage Fans and Empower Teams

La Crosse, Wisconsin-based advertising agency uses intuitive programming and customized content management system to increase website usability and efficiency through multiple user access points and automatic updates. The BLU Group – Advertising and Marketing recently designed, developed, and launched a new website for Northern Elite Football League (NEFL), an Adult Amateur Semi-Pro Football League serving(…)

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Social Media Plays a Big Role in New Fixed Closing Costs Promotion from Coulee Bank – La Crosse, Wisconsin and St. Paul, Minnesota

Campaign developed by The BLU Group – Advertising & Marketing eliminates “The Unknown” through social media, television, billboard, print, website, and e-mail marketing. Wisconsin and Minnesota customers have until March 31, 2012 to take advantage of this offer. The BLU Group – Advertising & Marketing recently launched a new campaign for Coulee Bank to promote(…)

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Help Your Brand Stand Out Online By Using Web Fonts

Recently I updated our website with a new look that included a web font. Web fonts are great. They allow designers to carry over the look and feel of print pieces to the web. I have been using web fonts for a while on various clients’ websites. Body & Sol ABEE, Inc. Those web fonts(…)

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Get More Business With LinkedIn

When LinkedIn went live in 2003, it made its mark as a place for professionals to network and job hunt. People signed up, posted their resumes and waited for good things to happen. Now the social networking site is evolving into a robust tool for helping individuals and businesses succeed. That’s right, businesses. There are(…)

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12 Most Effective Ways to Engage on Twitter

Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community. Twitter is an ideal tool to use to stay informed and to drive traffic to social properties. Most importantly, it helps you build relationships with like-minded people. Below are tips that enable you(…)

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5 Tips to Help Designers Work More Efficiently

When building or designing a new printed or online piece it is important to be as efficient as possible. This way you stay on or under budget and stay as stress free as you can. Even though each project is different, and there are different procedures for both web and print work, some parts of(…)

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When it Comes to Your Website, Spend Your Money Wisely

As a web developer, I believe that all businesses should have a professionally designed, fully functional website that allows them to add and change their content and images easily. It’s also important to have great Search Engine Optimization (SEO) so they can be found by their prospects and customers. As a programmer, a custom content(…)

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Does Your Business Website Need A Moderator?

Having a comments board on your website can be an effective way to drive traffic to your site. A board gives everyone with an opinion (read: everyone) an opportunity to share their two cents, often on whatever comes to mind. It creates a community. What makes comment boards so good at garnering hits is that people(…)

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7 Brand Style Guide Essentials

I just finished a catalog project here at BLU. As with all design we do, it was branded in a style consistent the client’s brand message and image. It used appropriate fonts, colors, tone of copy, design elements, etc. – all based on their style. But how does a business get to the point of(…)

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Caledonia Haulers, Industry Leader in Bulk-Liquid Food Transportation, Launches New Website with a Secure Online Application for Drivers

New website designed and developed by The BLU Group – Advertising and Marketing, strengthens Caledonia Haulers’ brand, highlights service offerings, and allows drivers to apply online. Caledonia Haulers, Caledonia, MN, recently launched their new website to help strengthen the company’s brand nationally, grow their business in the bulk-liquid food industry, and recruit quality over-the-road drivers.(…)

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