What’s On Our Mind!

How Gardening is a lot like Branding

Tending my garden is one of my favorite things to do in the summer. I could spend an entire day weeding, watering, dead-heading flowers, pruning, harvesting, etc. It is so exciting to see the vegetables and flowers that I’ve been tending to since April are thriving. It’s also highly irritating when I see that some(…)


5 Apps to Help You Stay on Track

Life is hectic by itself, but if you throw in an upcoming vacation, a wedding to plan for, or a huge presentation to give, the crazy walls can start crashing around you. It’s important to stay organized, and keep your sanity, amongst all the clutter that surrounds our lives. Technology can be a real friend(…)


What to Write About When You Don’t Know What to Write About

Let’s face it; no matter how creative you are, or how good you are at writing, you will run into writer’s block at some point in your career. And it sucks. There are many different ways that you can try to coax creativity out of your brain, like Lucy touched on in her blog post Three(…)


B.A. Burrito, La Crosse, Wisconsin, Partners with The BLU Group Advertising and Marketing on Direct Mail Campaign That Yields 20% Response Rate

Targeted direct marketing campaign with special offers still going strong weeks after being mailed. Hundreds of postcards being redeemed weekly at B.A. Burrito’s three locations in Western Wisconsin. Who says direct mail is dead? Nobody at The BLU Group Advertising and Marketing (TheBLUGroup.com) or B.A. Burrito (baburritoco.com) that’s for sure. The reason is due to(…)


Five Tips for Designing and Using QR Codes

They’ve been popping up more and more in newspapers, magazines, clothing, point of purchase displays, leave-behind materials, and a bunch of other places. No longer just in black and white, they’re now showing off their pixels with rounded edges, colors, logos, and even textures. They’ve been around for a while, but are they here to(…)


How (NOT) to Handle Negative Comments on Social Media

Recently, I watched an episode of Kitchen Nightmares with two restaurant owners who appeared to be off their rockers. It ended up being the first show that Chef Ramsey walked away from, after realizing the owners were just too difficult to work with. I thought the nightmare would end with the show, but they decided to keep(…)


4 Tips for Going Mobile with Your Website

We’ve built hundreds of websites here at The BLU Group – Advertising and Marketing, ranging from financial institutions to pet care. I’m currently working on building a mobile site for one of our clients using an online program. I’ve used this program before (DudaMobile.com) to build a mobile site for our client Dee’s Auto Care Specialists. It worked(…)


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