What’s On Our Mind!

Five Tips for Designing and Using QR Codes

They’ve been popping up more and more in newspapers, magazines, clothing, point of purchase displays, leave-behind materials, and a bunch of other places. No longer just in black and white, they’re now showing off their pixels with rounded edges, colors, logos, and even textures. They’ve been around for a while, but are they here to(…)


How (NOT) to Handle Negative Comments on Social Media

Recently, I watched an episode of Kitchen Nightmares with two restaurant owners who appeared to be off their rockers. It ended up being the first show that Chef Ramsey walked away from, after realizing the owners were just too difficult to work with. I thought the nightmare would end with the show, but they decided to keep(…)


4 Tips for Going Mobile with Your Website

We’ve built hundreds of websites here at The BLU Group – Advertising and Marketing, ranging from financial institutions to pet care. I’m currently working on building a mobile site for one of our clients using an online program. I’ve used this program before (DudaMobile.com) to build a mobile site for our client Dee’s Auto Care Specialists. It worked(…)


How to Manage Work and Life…While Keeping Your Sanity

As business professionals, we have a lot on our plates. There are project deadlines, daily tasks, meetings, strategic thinking, problems that need to be resolved, interns to manage, etc. When we leave the office, we have appointments, children to care for, dinner to cook and lunches to make, household tasks, bills to pay, phone calls(…)


Dee’s Auto Care Specialists Selects The BLU Group Advertising to Manage Social Media Marketing Program

Regional leader in auto care to invest in social media to help communicate promotions, provide safety information, and strengthen their brand in Wisconsin and Minnesota. The BLU Group Advertising and Marketing (TheBLUGroup.com) is proud to announce that their ad agency was selected by Dee’s Auto Care Specialists (DeesAutoCare.com) to develop and implement their social media(…)


Six Steps to Help You Grow Your Business Through Existing Clients

Growing your business and increasing profit margins is hard work, especially in the small business sector. One of the ways to succeed in this area is to add new clients on a consistent basis. New clients mean new projects plus added revenue and profit. However, businesses and agencies alike often focus too much effort on(…)


How to Handle Negative Comments on Social Media

Let’s face it; no one likes to be criticized. When managing a social media page (or multiple pages), you can expect to get your fair share of negativity and rude comments from fans. You may even have bad days where all you feel like doing is drop-kicking your computer and calling it quits. But before(…)


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