All hail the great, all-mighty, Social Media Network! Ever since Jennifer Livingston stood up to her bully, the power of social media has been evident around the globe. Many of us knew how important it was to keep a watchful eye on our business social media pages, but after this event, the realization really hit home.
When Jennifer received an e-mail from the La Crosse man who called her obese and unfit as a role model to kids, she retaliated. Her husband posted the e-mail on his facebook page,then she reposted it onto her own, and it blew up. She then went on to further stand up for herself on local television, and the story spread even faster. Around the country, celebrities like Ellen DeGeneres and Lance Bass were applauding Jennifer on Twitter, and soon people from around the globe were tweeting, blogging, talking, and posting about Jennifer’s message to her bully. All of this happened within a day and originated from the small city of La Crosse, Wisconsin.
So what can you, as business owners and professionals, take from this example? Besides some of the obvious things, like don’t mess with a journalist, there are 4 key social media lessons to take from this story.