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4 Tips for Creating Awesome Content on Facebook

Create awesome Facebook contentContent creation is one of the most important aspects of social media marketing. Facebook determines what posts get seen by which fans, so the content of the posts need to appeal to Facebook's algorithm. You need to post the content at the appropriate times, as well as develop content that will resonate with your fans. It's so important to focus on quality, and not as much on quantity.

So what should you post about? Well, the tricky answer is that it depends. It depends on your industry, your brand image, your company's vision, goals/objectives, your target market and their likes, interests, and characteristics, and the list goes on. No one wants to hear an open ended answer, so here are some tips to get you started on producing great content.


Six Quick E-Mail Marketing Design Tips

Free Shipping Notre Dame E-announcement designed for WinCraft.Lately I have been designing a lot of e-mail marketing materials and thought I would share some tips to designing an effective e-newsletter and/or e-announcement. I pared them down to six quick tips you can use right away.

Tip 1: Remember your audience. Always keep your audience in mind when designing and building your e-newsletter or e-announcement. For example: what colors and images should you use, how should the copy sound, how will this be mostly viewed (on a phone or on a computer).

Tip 2: Keep it clean. Keep your design clean and simple, you don't want to make it too busy and overwhelm the reader. Break up your information to make it easier to read and view. One way to do this is to divide the space, maybe use a multi-column layout over a one-column layout.

Tip 3: Pull your audience in with headlines and great copy. Write concise but attention grabbing headline(s) with to-the-point body copy. Guide your viewer with bolded, colored, or a different font for your headlines. In an e-announcement, pull out pieces of your body copy to be highlighted in some way by bolding, italicizing, colors, etc. 


7 Tips for a Successful Online Project

The BLU Group website in PhotoshopThe world of online design has so many aspects it can easily be overwhelming. File size, browser type, image format, monitor width, and device type, are just a few of the considerations. Due to the many variables, it can be a daunting task to successfully design and publish an online project so here are some guidelines to help you out in designing / building a website, e-newsletter, and banner ad:

1. Document size - Just like printed projects you need to know how big the finished piece will be. Sometimes you as the designer get to choose your projects dimensions, like when you are designing a website. Other times, for example when you are designing a banner ad, you need to get the dimensions from the site that the ad is to be published on. Here are a few different projects and some of their standard sizes:


4 Social Media Lessons to Take from the Jennifer Livingston Story

Jennifer Livingston, WKBTAll hail the great, all-mighty, Social Media Network! Ever since Jennifer Livingston stood up to her bully, the power of social media has been evident around the globe. Many of us knew how important it was to keep a watchful eye on our business social media pages, but after this event, the realization really hit home.

When Jennifer received an e-mail from the La Crosse man who called her obese and unfit as a role model to kids, she retaliated. Her husband posted the e-mail on his facebook page,then she reposted it onto her own, and it blew up. She then went on to further stand up for herself on local television, and the story spread even faster. Around the country, celebrities like Ellen DeGeneres and Lance Bass were applauding Jennifer on Twitter, and soon people from around the globe were tweeting, blogging, talking, and posting about Jennifer’s message to her bully. All of this happened within a day and originated from the small city of La Crosse, Wisconsin. 

So what can you, as business owners and professionals, take from this example? Besides some of the obvious things, like don’t mess with a journalist, there are 4 key social media lessons to take from this story.


5 Questions to Ask Your Client When Designing and Developing a New Website

Website design and development questionsAs an Account Executive I see many different projects come through the agency's doors, with website design and development being one of the most common. When beginning a new project, no matter what the scope, it’s important to ensure a smooth start by asking the right questions and gathering the appropriate information. That’s why I’ve put together a series of posts outlining questions to ask your clients when beginning a new project.

This post will focus on 5 important questions to ask your client to ensure a smooth start when beginning the design and development of a new website.


Eight Tips for a Successful Print Project

Printing - Press checkPrinted pieces are a lot of fun to design and plan out. There are so many different variables that you get to play with as a designer. Variables like photos and graphics, paper, printing process, finishes, die-cuts, etc. Due to the many variables, it can be a daunting task to successfully design and print a project so here are eight tips to help you out:

1. Document size - When starting a new project the most important thing you need to know is the document size - how big the finished piece (flat and/or folded) will be. A brochure for example could be 8.5 by 14 inches when it's laid out flat, but folded it could be 8.5 by 3.5.  

2. Templates - If you are printing a folded, die-cut, or bound piece be sure to talk with your printer and let them know what you want to do and how you want the finished piece to look/work. They should have a lot of insight about achieving what you want to design. Also, it never hurts to ask your printer if they have any templates that you could use to get your desired result.


Planning a Trip to Las Vegas from a Project Management Perspective

Welcome to Las VegasI recently went to Las Vegas to meet up with my college roommates and sorority sisters. Even though I turned off my work e-mail, my Account Executive brain is always turned on and I began to analyze my trip with a project management mindset.

As an Account Executive at The BLU Group Advertising and Marketing, I manage a variety of projects from website redesigns and social media campaigns to prospecting new business and managing interns. Four main elements I always keep in mind when managing my projects are scope, resources, time, and money. While spending a weekend in Las Vegas isn’t my typical project to manage, I still found myself referring back to these four key elements during my trip.


Three Tips to Conquer Big Projects Successfully

Conquer your big projectsEveryone has those certain projects that could overwhelm you if you let them. Those giant projects that tower over you and intimidate you before you even start.

I have been working on one of those of projects for the last couple of weeks and have three tips on how not only to handle them without losing your mind, but also conquer them successfully.


5 Tips to Help a Businesswoman Succeed in the Workplace...and Life

The Ladies of BLUIn the last decade, women have made great strides in business. Unfortunately, we usually have to work twice as hard to be taken seriously and we still only earn $.77 for every dollar a man makes. Many factors play into how a woman in business is perceived, and it's an obstacle that can be downright frustrating at times. Is it society's fault for creating stereotypes and engraving a false perception in our minds? Or are we to blame for feeding the perceptions with our actions?

Here at The BLU Group, we are constantly working on ways to improve ourselves as business professionals and are fortunate enough to have the tools and resources to do it. From observation, experience, loads of advice, and constructive criticism, I have developed 5 tips for business professionals (particularly women just entering their field) to learn and live by:


Top 5 Questions to Ask Your Client When Printing a Brochure

Printing questionsTo help ensure a smooth start to your projects I have developed a series of questions to ask your clients when beginning a new project. In my previous post, ‘Top 5 Questions to Ask Your Client Before Designing a Brochure’, I discussed - you guessed it - the best questions to ask your client when beginning the design and development of a brochure. As every Account Executive or Project Manager probably knows, the project isn’t over when the client approves the creative. That’s why I’ve put together a list of the top 5 questions to ask when moving into the next stage of the project - printing.  

1. Do you have a preferred printer? – Often times a pre-existing relationship exists with a printer the client has worked with in the past. If that is not the case, let the client know that you have several printing partners and will recommend the one that would be best suited for the job, keeping in mind price, quality, and niche.