Recently, I wanted to get my hair dyed. My friends told me to go to a professional salon, but I didn’t want to spend a lot of money. I opted to go somewhere cheaper (we will call it Salon X), despite all the warnings I received. I now fully understand the phrase, “you get what you pay for”.
Because I “cheaped out” and went with Salon X, I ended up with a mop of discolored hair that will cost me more time and money to fix than it would have if I had gone to a professional the first time. Working at an advertising agency, I meet a lot of clients who are trying to grow their business. Many times, they are impressed with what we have done for previous clients, amazed at our capabilities, and want to work with us. Yet, when it comes down to talking about budgets, many of them “cheap out”.
Not wanting to pay for quality the first time around, they go to a cheaper option that offers the work for half the price, and then are disappointed with the end result. Many times they come back to The BLU Group to have us fix what the previous company did for them. Had these people looked up the definition of the word “cheap” in the first place, they would have found it to be described as “small value”. Ding ding ding! We found the connection between quality and pricing.