Meet Team BLU

Tony Roberts,
President/Chief Brand Builder

Tony is a strategy-driven, brand-focused 18 year veteran of the advertising industry. Prior to founding The BLU Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker.

Since BLU's inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees. Some of the clients he has lead over the years include Coulee Bank, Simmons Innovations, Welshire Capital, String Swing, Franciscan Skemp Credit Union, U-Bake, and River Steel.

E-mail Tony at tony@theblugroup.com. Follow him on Twitter @TonyRobertsIV. He is always connected, but if you don't hear from him immediately, odds are he is on the course!